ProjectStory, powered by Groundwork

Contractors don’t want another tool. They want customers.

Contractors don’t want another tool.
They want customers.

A Proposed Pilot

Turn in-store traffic into qualified, AI-scoped leads — routed to the target growth accounts Sherwin-Williams wants to win.

Turn in-store traffic into qualified, AI-scoped leads — routed to the target growth accounts Sherwin-Williams wants to win.

Proposed user flow

1

Homeowner gets started in the store

Homeowner gets started in the store

Scan a QR code or get assistance from an in-store rep

Scan a QR code or get assistance from an in-store rep

2

Record a video of the project

Record a video of the project

Audio description supported as well

Audio description supported as well

3

We analyze and scope the project with AI

We analyze and scope the project with AI

Scope, intent, and color selections — automatically

Scope, intent, and color selections — automatically

4

Distribute to Sherwin-Williams target accounts

Distribute to Sherwin-Williams target accounts

Your chosen network — never the open market

Your chosen network — never the open market

Success looks like…

New Pro Accounts

Initial and Recurring Purchases

Homeowner recording a room paint project on her phone

Try the Demo

Takes about 1 minute

Draft for discussion — prepared for Sherwin-Williams, September 2026.

Jeff Wraley, Groundwork — jeff@hellogroundwork.com